As Borders start to open up (hopefully), wanderlust travelers will be looking ahead to new destinations available to them as well as the best travel gear to clad themselves in.
One prominent emerging rockstar in the travel apparel space is the luxe activewear brand Ultracor.
The premium Ready to wear brand- launched by Rock & Republic Founder Michael Ball and his wife Asha Kai- offers higher new standards in sustainability, ethical manufacturing, fashionable tapering, and athletic performance.
According to Ball: “We wanted to do things differently—in the U.S., in-house and on-demand, so as to not overproduce,” explains Michael. The fact that items are made to order—with an impressive 2-3-weekturnaround—and produced locally in Hawthorne, CA not only allows Ultracor to be environmentally conscious, but also to be as agile as their customers.
When it comes to new styles, partnerships, and original prints, the luxurious brand is able to create and pivot according to the news trends in the industry.
This very model is responsible for Ultracor’s latest venture into men’s activewear. Seeing a void in the market for upscale and high-quality athleisure for men, the brand released their first men’s line, which just launched on the company’s site, making the brand the ideal travel companion for all sexes.
Article by Thomas Herd
