Waldorf Astoria New York announced today an exclusive partnership with perfume house Fueguia 1833 to introduce its signature scent, 301 Park Avenue, which will be thoughtfully integrated throughout the public spaces of the hotel and residences of the iconic property. The scent, named after the address of the legendary hotel, is a tribute to timeless artisanry, reimagined for a new era.
When the hotel opens its doors following an extensive restoration, it will set the benchmark for the future of luxury in New York City while honoring its timeless past. From the legendary Peacock Alley to Silver Corridor and beyond, the scent will add a rich sensory layer throughout the public spaces to create a memorable guest experience.
“Inspired by the golden age of music, we infused 301 Park Avenue with warm, woody notes to create the intimate ambiance of a private Cole Porter concert – an homage to the hotel’s culturally rich past,” said Julian Bedel, founder, Fueguia 1833. “It evokes a journey through time, blending nostalgia with curiosity and familiarity with mystery. The scent captures the hotel’s evolving identity, merging legacy with modernity, and memory with transformation, much like the landmark itself.”
After several months of research and development in partnership with the Fueguia 1833 team, Waldorf Astoria New York’s Managing Director, Luigi Romaniello, found the perfect scent that blends more than eight ingredients including Pensamiento, Sandalwood, Lirio del campo, and Santalum. Combined, they create a warm, woody scent that balances sophistication and timelessness with a contemporary touch. The perfume unfolds with vibrant citrus and floral notes adding a modern, forward-looking twist.
“The introduction of Fueguia’s 1833 bespoke scent, 301 Park Avenue, aligns perfectly with the reimagined Waldorf Astoria New York. The next chapter of this iconic hotel calls for a perfume that captures its unique spirit, and I can’t think of a better partner than Fueguia 1833 whose bespoke approach complements the hotel’s commitment to excellence and personalized service,” said Romaniello. “It’s a tribute to the vibrant soul of the Golden Age, inspired by the iconic Park Avenue and the cultural legends who have shaped this city. This creation embodies the timeless elegance of the past while embracing the modern luxury and innovation that define Waldorf Astoria New York for today’s travelers and future generations. We are thrilled to offer this sensory experience as part of a new era at our hotel.”
The scent will be available exclusively for purchase at the front desk in the form of candles and diffusers.
Waldorf Astoria New York is accepting reservations beginning September 1, 2025. For hotel reservations and more information, please visit waldorfastorianewyork.com. For more information on owning a residence at Waldorf Astoria Residences New York, please visit waldorfastoriaresidencesny.com. Follow the hotel and residences on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.
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