AREA15, the world’s first purpose-built experiential art and entertainment complex, opened to the public on Thursday, Sept. 17, and reservations for opening weekend were fully booked within 24 hours of being released. While AREA15 is free to enter, pre-registration and masks are required at this time to manage capacities and ensure a safe environment for all guests. The brand-new venue welcomed its first guests following an opening ceremony helmed by Chief Executive Officer Winston Fisher and Chief Creative Officer Michael Beneville, who also serves as co-founder and CEO of Beneville Studios. Otherworldly art cars, billowing plumes of colored smoke and an eclectic mix of AREA15 ambassadors and performers joined the executives for the opening moment. Located in the heart of Las Vegas and minutes from the Strip, AREA15 offers immersive activations, monumental art installations, socially-distanced activations, extraordinary design elements, unique retail, ground-breaking technology, bars, eateries and much more. The complex also houses 40,000 square feet of indoor and outdoor event space with more than 800 free parking spaces. In addition to Meow Wolf’s Omega Mart, which opens in early 2021, many more experiences will open in the coming months, including Lost Spirits Distillery, Dueling Axes, Emporium Bar and Arcade, Wink World, The Beast Food Hall by Todd English, Rocket Fizz candy shop, and the Intel Innovation Hub. In the coming weeks, AREA15 will continue to reveal new information about even more experiences coming to its campus, including the urban golf simulation Five Iron Golf, and immersive virtual reality experience, Virtualis. Experiences open now include:
AREA15 will follow the latest recommendations of leading health experts and government authorities, including the World Health Organization and Centers for Disease Control and Prevention. And true to the insatiable hunger for all things inventive and groundbreaking, AREA15 will be using cutting-edge, state-of-the-art technology to help implement these recommendations, including an AI-driven thermal scanning platform that screens temperature accurately and non-invasively, detects the absence of a mask, and alerts staff when social distancing thresholds are not being met. For more information visit www.AREA15.com.