Banyan Tree Group has announced its expansion into Japan, a frontier location for the global, multi-branded hospitality group. This introduction of four brands marks the Group’s first-ever entry into Japan since its inception in 1994, and further reinforces its stronghold in Asia.
Through a partnership with Wealth Management Group, Dhawa Yura and Garrya Nijo Castle have just launched earlier this month, while Banyan Tree Higashiyama and Banyan Tree Ashinoko Hakone are set to open from now through 2026.
Separately, Banyan Tree Group has just signed a new partnership with Terraform Capital that will lead to a newly built Cassia in the beautiful ski resort of Niseko.
Interweaving historic touchpoints, rich culture and natural wonders to provide true sense-of-place experiences for discerning travellers, these properties come just in time as Japan’s borders reopen following a two-year break from international tourism.
In addition, Banyan Tree Group announces a strategic partnership with Intrance Hotels & Resorts Inc., focusing on conversion projects that will further propel the Group’s growth in Japan.
Garrya – a modern-day wellbeing concept
An oasis of simplicity at the centre of bustling urban areas, Garrya provides a back-to-basics ambience inspired by Asian sensibilities and natural elements. The addition of Garrya to Banyan Tree Group’s multi-branded portfolio of hotels, resorts, spas, galleries, golf, and residences is a continuation of the Group’s strategic efforts to double its global footprint by 2025. The brand’s guest experience will be hosted by front desk companions, each holding wellbeing certifications, to curate stays around Garrya’s five key pillars of Space to Balance, Space to Rest, Space to Contemplate, Space to Recharge and Space to Savor.