Hertz UK has added the iconic MINI Cooper, the MINI One and the MINI Countryman to its British Collection – a range of high-end vehicles and ‘Best-of-British’ services and products.
To launch the expansion, Hertz has asked the widely recognized vehicle wrapping company Yannimize to “dress up” some of its MINI cars in vinyl, featuring three eye-catching designs. The artwork showcases the traditional red, white and blue of the Union Jack, and 16 typically British cultural references for customers to spot, adding to the fun.
Richard Davies, Country Manager, Hertz UK, said: “MINI is an icon of British style and culture, and, as such, it had to be part of our British Collection. The exclusive wrap designs we have chosen to mark the expansion, along with the high-end service that characterizes our British Collection, will offer customers a fun, yet classy, way to travel.
“It’s exciting to welcome these much loved, fantastic cars to our quintessentially British range in MINI’s 60th anniversary year. With the British Collection sporting Jaguar, Land Rover and MINI models, as well as an exclusive, personalized service, we trust customers will be pleased to join the ‘Best-of-British’ vibe.”
The stylish and trendy, newly added MINI models are available at Hertz locations in Edinburgh Airport, London Heathrow Airport and London Marble Arch for customers to experience a motoring icon that has been a part of British life for more than 60 years.
The British Collection
The collection, launched by Hertz in March this year, features the Land Rover Discovery Sport, Jaguar F Pace, E Pace, XE and XF, and, now, the MINI Cooper, MINI One and MINI Countryman. Originally available from Hertz locations at Edinburgh Airport, London Heathrow Airport and London Marble Arch, the British Collection’s Land Rover and Jaguar models can now also be rented at Manchester Airport and Glasgow Airport. Free additional driver, and unlimited mileage are included in all the models’ rates.
For customers to get a flavor of the ‘Best of British’, the Collection’s package includes complimentary door-to-door concierge service and access to a dedicated lounge featuring designs from Tom Dixon furnishings, driver-friendly botanical drinks, flowers by McQueens, and a visual identity brought to life by British contemporary artist, Lauren Baker.
Customers choosing The British Collection will benefit from a make-and-model guarantee, meaning that the car booked is the one they drive away with.
Bookings for The British Collection must be made directly on Hertz.com, where customers will benefit from Hertz’s best rate guarantee. Drivers must be aged 25 or above and present two credit cards. Further details, including terms and conditions, are available at hertz.co.uk.