Iconic Rock Bar at AYANA Resort Bali Unveils New Visual Identity

Iconic Rock Bar at AYANA Resort Bali Unveils New Visual Identity

Globally renowned as Bali's leading destination for sunset views, exquisite dining experiences, handcrafted cocktails, and world-class entertainment, Rock Bar unveils its reimagined visual identity, which captures the essence of the iconic venue. The new emblem reflects Rock Bar's position as the ultimate sundowner hotspot in Bali, featuring a sophisticated, contemporary design that resonates with the evolving tastes of its audience.

"After 15 remarkable years as one of Bali's most stunning bars, hosting visitors annually from all corners of the globe, Rock Bar is embracing a fresh visual identity that reflects both our loyal patrons and resonates with a new generation of guests," shares Giordano Faggioli, General Manager of AYANA Resort.

The new visual identity of Rock Bar incorporates warm tones in the rock, evoking the fiery energy of a sunset and complementing the gorgeous hues painting the sky, while the splash of blue represents the endless ocean surrounding Rock Bar, aligning the branding with the natural beauty that surrounds Rock Bar’s location. “The transition from the previous logo was driven by a desire to resonate with the evolving preferences of our sophisticated and contemporary audience. Moreover, the font chosen for "Rock Bar" aims to reflect a sleeker, more modern aesthetic, further enhancing our brand's image,” adds Giordano.

Elegantly carved into low-lying rock formations below the stunning limestone cliffs of Jimbaran Bay, Rock Bar emerged in 2009 as one of Bali's pioneering cliff-side establishments. Its journey to prominence has been recognized by numerous accolades, including CNN naming it one of the world’s best hotel bars in 2020, and Travel+Leisure declaring it one of the world's coolest hotel bars. Today, Rock Bar has expanded its capacity to accommodate up to 880 guests simultaneously.

In addition to being a global leader among sunset entertainment destinations, Rock Bar also offers an exceptional dining experience that showcases both AYANA Resort’s dedication to culinary excellence and the breathtaking backdrop of the Indian Ocean. Rock Bar's menu presents a fusion of the freshest locally sourced seafood, creatively infused with Greek-inspired flavors. From the succulent Marinated Sea Bream to the tantalizing Grilled Octopus and the delightful Stuffed Baby Squid, each dish offers a harmonious balance of flavors and textures. The Greek-inspired twist imbues each plate with a distinctive flair, elevating the dining experience. Prioritizing locally sourced seafood not only supports Indonesian fishers but also guarantees freshness and sustainability.

The unveiling of Rock Bar's new visual identity signifies a new chapter in AYANA's commitment to setting the global standard for entertainment destinations. Following Rock Bar's success, its sister establishment, After Rock, a state-of-the-art nightclub, will be inaugurated in June 2024. "AYANA Resort continues to redefine hospitality in Bali, striving to provide unparalleled experiences for our guests. We are excited for them to indulge in the vibrant atmosphere and unique offerings that our venues present,” concludes Giordano.