InterContinental Hotels Launches iPad App Packed with Concierge Advice

InterContinental Hotels & Resorts, the world's first hotel brand to offer global destination specific concierge websites and videos, today announced the launch of its free Concierge Insider Guides app designed specifically for the Apple iPad®. InterContinental is the first major hotel brand to offer consumers an iPad app.

From the finest restaurants, chicest shops and trendiest nightspots to insider tips on local culture, attractions and events, the Concierge Insider Guides app allows current and future guests to have a richer travel experience by tapping into the collective knowledge and experiences of InterContinental Concierge Teams in more than 120 destinations. InterContinental Concierge is the cornerstone of the brand's ‘in the know' positioning, and truly defines the InterContinental guest experience.

The iPad app allows consumers to explore the exciting cities and exotic destinations where InterContinental Hotels & Resorts are located by providing access to the following:

Destination-specific concierge videos packed with useful insider information not normally found in travel guide books;
Interactive maps with Google Maps technology of recommended shops, restaurants and local attractions;
Recommendations and suggested itineraries for a concierge's perfect day (morning, afternoon and evening) for each location;
Insider tips around the local culture, what to pack and interesting facts.

To download InterContinental's Concierge iPad app, visit www.intercontinental.com/insiderguides

Additionally, the iPad app facilitates online booking and provides detailed information and images about individual properties. Creating further convenience, once the app is downloaded the guest can view all of the content without a wireless connection, with exception of streaming video.

In April 2010, InterContinental was the first hotel brand in the world to launch a global iPad initiative equipping Concierge teams with content-rich iPads to enhance day-to-day interaction with hotel guests.

The InterContinental Concierge Insider Guides app for the iPad is an extension of IHG's mobile strategy or “fifth channel” and follows the highly successful releases of the Priority Club® Rewards app for the iPhone® in late April and the Priority Club Rewards app for the Android™ in late July 2010. Combined these apps have been downloaded over 172,000 times globally.

The InterContinental Concierge app is now available in English on the App Store℠.