Capri’s first hotel, originally built in 1822, is being transformed by Oetker Collection and owners, Reuben Brothers, into an elegant 50-room-and-suite property. This is the first hotel designed by interior design visionary, Francis Sultana, who is collaborating with acclaimed Italian craftsmen and local artisans.
Located mere steps from the famous Piazzetta, Hotel La Palma will comprise a rooftop restaurant and bar, its own beach club, a newly built pool deck, a spa, and high-fashion boutiques. The La Palma Beach Club, also designed by Sultana, will become the day-into-night, buzzing epicenter of the social scene on the island. The food concept will be led by Neapolitan Chef Gennaro Esposito.
Reimagining a Capri icon, the 11th hotel of the Collection, a 50-key hotel in vibrant Capri Village, will be a complete transformation of the original Hotel La Palma that dates back to 1822 – the oldest hotel on the island. In line with Oetker Collection’s mission to carefully expand its portfolio of Masterpiece Hotels in the world’s most desirable destinations, the brand’s first Italian property is set to bring to life the island’s iconic dolce vita lifestyle.
Hotel La Palma is owned by Reuben Brothers, marking the latest landmark procurement in their pipeline of investments and developments in Europe. The Reubens Brothers’ acquisition also includes the legendary La Taverna Anema e Core nightclub, a famous nightspot frequented by celebrities, located in the same premises.
A REIMAGINED ICON
Hotel La Palma will celebrate the timeless and warm hospitality for which Oetker Collection is loved. The property has been conceived as a unique, elegant Mediterranean retreat on the fabled Italian island for the modern traveler. The original hotel on Capri will once more become the chicest address on the island for people who want to see and be seen. During its renovation, the room count of the hotel is being drastically decreased, from 80 to 50 rooms – including 18 suites – each complete with its own private balcony or terrace. Located in the beating heart of Capri, just around the corner from the famous Piazza Umberto I – well-known as the ‘Piazzetta’ – Hotel La Palma is perfectly positioned for guests to visit some of the most notable sites of Capri: I Giardini di Augusto, Via Krupp, La Certosa and the iconic Faraglioni. Another of the island’s best-known, must-visit natural sites in easy reach from the hotel is the ‘Grotta Azzurra’ – the Blue Grotto – a dark cavern where the sea glows electric blue, the result of sunlight passing through an underwater cave.
A FEAST FOR THE SENSES
In true Italian fashion, Hotel La Palma will be a gourmand’s delight, with Gennaro’s restaurant, bar and terrace, under the direction of Chef Gennaro Esposito. Esposito is a culinary hero in Italy, having run his own two-Michelin Star restaurant, Torre del Saracino, for the last 23 years. A simple, stylish step back in time to the Capri of the 1950s, Gennaro’s will embrace the timeless romance of the island, serving unpretentious, authentic Italian cuisine. A contemporary, vibrant place that shuns formality and celebrates the spirit and cuisine of Capri, Gennaro’s will also benefit from being right next door to the great Taverna Anema e Core. Another highlight will be Bianca, a glamorous, newly created rooftop restaurant and bar open ’til late with spectacular views over Capri Village and the sea in the distance. Bianca, also under the culinary direction of Chef Gennaro Esposito, will become the island’s chicest hangout, transporting guests to another time and place. In addition, Hotel La Palma will offer a brand-new pool deck, complete with an elegant pool bar which pays homage to the ‘classic Capri’ of the golden age.
TO THE BEACH
A short drive to Capri’s southern coast, guests will discover Hotel La Palma’s elegant, yet buzzing La Palma Beach Club in the Marina Piccola, home to the island’s most famous beaches and restaurants. This will be the place where fabulous people come and go, to watch sun-drenched days flow into glittering twilight evenings. Open to non-hotel guests, visitors will come from yachts and neighboring hotels as La Palma Beach Club becomes the meeting place of choice on the island for long, lazy lunches created by Gennaro Esposito and sunset cocktails. By day, it will be a playground for the great and the good and by night, home to carefree indulgence and the place to rendezvous and soak in Capri’s animated social scene. Back at the hotel meanwhile, there will be an indulgent spa which will offer three treatment rooms, including one double treatment suite, a sauna, steam bath and ice shower, relaxation space and fitness center. The hotel will also offer three boutiques.
STATEMENT DESIGN
The property’s interiors are currently being transformed by Francis Sultana, a true maestro in the world of high-end interior design, in collaboration with Francesco Delogu of Delogu Architects. Sultana is one of the world’s foremost interior and furniture designers, working across both residential and commercial projects. His atelier studio is based in St James's, London in the same building as David Gill Gallery, where he is also Artistic Director. Sultana is loved for his unique ability to merge the residential requirements of a domestic space with often large-scale visual art, sculpture, and installation pieces. Sultana has frequented Capri for decades and has a great affinity for the island, its people and culture. “Capri is an island that I love. Hotel La Palma is an iconic hotel that everyone will adore in its new lease of life. I wanted my design to reflect the very special relationship I have with Capri, that was love at first sight from my first visit in my early 20s; an island of romanticism and great aesthetes with a beauty and great inspiration for creativity, in all its forms,” he comments.
Sultana has created the hotel foyer as an artistic statement, paying homage to Hotel La Palma’s original incarnation as a place where artists once stayed and would leave artworks behind them. From the moment one enters the hotel, ceiling frescos of Roberto Ruspoli will immediately capture the attention. Keeping the space open, Sultana has sparingly added splashes of Mediterranean blue, green and turquoise – colors that dance around the interior. The curves of the ceiling are mirrored in the scalloped edges of the reception and concierge desks, and there is detailing in the planters, niches, and column capitals. Large palms in planters bring the outdoors in, nodding to Capri's love affair with the palm tree, that is also reflected in the hotel's new logo as an abstracted palm tree design. Sultana has also incorporated bespoke lighting and upholstered furniture exclusively designed for Hotel La Palma.
The bedrooms have been designed to be a perfect ‘home away from home’. Exquisite craftsmanship, luxurious materials and the utmost attention to detail create rooms that are tranquil, tactile, and ultimately welcoming – perfectly befitting the laidback Capri ‘dolce vita’ lifestyle. Once again keeping the color palette neutral, Sultana has allowed the materials to speak for themselves. Bespoke furniture and carpets together with sophisticated lighting accent the bedrooms, that lead into marble and bronze-lined bathrooms. Decorative attention to detail has been paid to everything, right down to custom bathroom taps. Francis Sultana’s unmistakable signature design flows through the indoor bar & restaurant, pool terrace & bar, and the stand-out rooftop bar, that also carry the inspiration of Capri, always honoring the creativity of the Italian artisans that are helping to create this new landmark hotel.
HISTORY & HERITAGE OF HOTEL LA PALMA
Since 1822, Hotel La Palma – formerly known as Locanda Pagano – is the oldest hotel on Capri. The original owner, notary Giuseppe Pagano, hosted travelers in his villa for the pleasure of long conversations and often, his guests were artists, poets, writers, architects, painters, and musicians, all who showed their gratitude by painting the walls, writing poems, singing, and playing in what was dubbed the ‘Artists’ Hotel.’ A collective of creatives began to gather from all over the world who were inspirited by the genius loci, charmed by the smooth, familiar atmosphere of this eccentric hotel. When Hotel La Palma opens in April 2022, guests will once again receive the same warm Italian welcome.
HOW TO GET THERE
Capri can be accessed by air or by sea. The closest airport is Naples International Airport, located approximately 10 km from the city’s port. There is also a heliport in Anacapri and other airports include Ravello (20 minutes) and Rome (70 minutes). In addition, the island can be reached by ferry or hydrofoil in 25 minutes from Sorrento or Positano, in 50 minutes from Naples, and in one hour from Amalfi.
www.oetkercollection.com/hotels/hotel-la-palma
