2023 has been an outstanding year for tourism to Japan, with the country seeing a record-breaking number of travelers from the United States, and visitor arrival numbers continuing to increase month-over-month since March 2023. From January through October of this year, Japan saw a 17.3% increase in the number of US visitors, when compared to the same period in 2019, the previously best ever year for tourism to the country. The Japan National Tourism Organization looks to continue this unparalleled growth trend with the recently announced "U.S.-Japan Tourism Year 2024" initiative.
2024 will mark the first time both the United States and Japan have developed this kind of union, which seeks to promote increased travel, mutual tourism, and cultural exchanges between the two countries. The Tourism Year agreement is a project of JNTO, the Japan Tourism Agency (JTA) and the Japan Association of Travel Agents (JATA), in conjunction with the U.S. Department of Commerce’s National Travel and Tourism Office and U.S. Commercial Service, the U.S. Embassy in Tokyo and Brand USA. And in 2024, the U.S. and Japan will also highlight their more than 400 sister cities, across their respective countries, including the sister-city pairing of New York City and Tokyo.
Coinciding with these exciting new 2024 initiatives, Japan has also been recognized as a top destination for travelers in 2024 by the editors and readers of some of the most prestigious US travel publications, including:
- Tokyo and Japan recognized in Condé Nast Traveler’s 2023 Reader’s Choice Awards - Hokkaido highlighted in Travel+Leisure’s The 50 Best Places to Travel in 2024 - Morioka and Fukuoka recommended in The New York Times’ 52 Places To Go - Hokkaido featured as a sustainable destination in Lonely Planet’s Best in Travel 2024 - Japan selected as Best Destination in Asia in the 2023 Travvy Awards
For more information on tourism and travel to Japan, visit: https://www.japan.travel/en/us.
