JetBlue has unveiled a reimagined version of its popular Mint experience, which first disrupted the market with a fresh take on premium travel at an “unpremium” price in 2014. JetBlue’s first complete redesign of Mint again sets a new standard – this time on transatlantic flights – featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft & Needle, and countless design touches that help every customer feel at home in the air. As part of the refresh, JetBlue will also introduce its latest innovation, the stunning Mint Studio, which will offer the most space in a premium experience from any U.S. airline (a).
“Mint was an idea to make premium travel across the U.S. less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco,” said Joanna Geraghty, president and chief operating officer, JetBlue. “It’s remarkable how Mint’s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare – which is what JetBlue is all about.”
The first major design overhaul of Mint – designed in partnership with Acumen Design Associates – will launch on JetBlue’s highly anticipated London flights this summer, and a 16-seat layout will debut on a limited number of flights between New York and Los Angeles in 2021.
Introducing the New Mint Experience
JetBlue is the first carrier to outfit its aircraft with Thompson Aero Seating’s VantageSOLO seat, the company’s revolutionary single aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customized for JetBlue.
Bringing the JetBlue Touch to Transatlantic Travel
JetBlue’s latest version of Mint will feature a thoughtful, residential-inspired design and custom-for-JetBlue touches throughout the cabin interior.
Transatlantic Mint product features and design elements, combined with the award-winning service from hospitality-trained Mint inflight crewmembers, will offer an elevated flying experience for a fraction of what other airlines charge for premium seats.