It’s said that in Morocco, even day and night don’t feel the same. Would you care to know why? Well, where else would you wake up to snow in the Atlas Mountains, drive past red-earth villages by noon, and end your day watching the sun melt into the Atlantic? Morocco doesn’t just shift landscapes — it shifts something in you. But beyond the beauty, it’s the way Morocco hosts you that sets it apart. Think centuries-old boutique riads with carved courtyards and rooftop views. Tailor-made tours where you set the pace — whether it's a candle-lit dinner in a Fes palace or a silent sunrise over the dunes in Merzouga.
This isn’t about ticking off places. It’s about experiencing Morocco the way luxury was meant to feel: immersive, intentional, and entirely yours.
Today, as your concierge, I’m here to guide you through the best things to do in Morocco, from luxury experiences in Marrakech to tailor-made adventures in the Sahara, from designer escapes in Casablanca to the hidden gems in Tangier.
Must-Visit Cities & Exclusive Cultural Experiences
Explore the Medina of Marrakech in Style
Marrakech is often the first stop for luxury travelers — and rightly so. The city’s old medina is a maze of history, colour, and craft. But with a private guide by your side, it becomes something else entirely — curated, calm, and deeply personal.
Wander through centuries-old souks, past artisans at work, and take a moment in the Bahia Palace, or pause for mint tea on a quiet rooftop above the city hum. These are the kinds of things to do in Marrakech that don’t make the guidebooks but stay with you.
For a truly special experience, step outside the city and into a different kind of silence—one that stretches into the horizon — a 3-day Sahara desert tour from Marrakech is worth considering. It's peaceful, reflective, and incredibly grounding.
Stay in an Opulent Riad in Fes
Fes offers something few cities can — quiet grandeur. Tucked behind carved wooden doors are exclusive riads, many of them restored palaces, where every detail speaks of craft and history.
Here, you can enjoy private dining under mosaic ceilings or spend the evening in a candle-lit courtyard with live Andalusian music — tailored, never touristy.
Morocco Itinerary 10 Days from Fes explores the Desert & Marrakech.
Indulge in Casablanca’s Luxury Scene
Casablanca brings a modern edge to Moroccan luxury. Here, days can begin at a rooftop spa and end in a private booth at one of the city’s top fine-dining spots.
Between it all, explore designer boutiques, contemporary art galleries, and vibrant coastal walks. These experiences in Casablanca make the city more than just a business hub — they make it a destination. If you're after balance — modern rhythm and quiet indulgence — you'll find plenty of things to see and do in Casablanca.
Experience Coastal Elegance in Essaouira
Essaouira is laid-back but never lacking. Think about beachfront resorts with private butlers, long afternoons on a chartered yacht, and seafood fresh off the boat — served under the open sky.
You can also try your hand at kite surfing, or simply let the ocean do the talking. It's a coastal luxury, Morocco-style: effortless, breezy, and beautifully unpolished in just the right ways.
Luxury Desert Experiences: The Sahara in Style
Private Camel Trekking & VIP Desert Camps
The Sahara isn’t just a landscape — it’s an experience. Ride out with a private guide as the sun begins to set, the dunes glowing in soft golds and burnt oranges. It’s quiet, almost unreal. It’s splendid, to be honest.
Your evening ends at a luxury desert camp, where en-suite tents meet candlelit paths and dinner is served under a sky full of stars. This isn’t camping — it’s solitude, styled to perfection.
Hot Air Balloon Rides Over the Dunes
At first light, the desert takes on a different tone — still, pale, endless. A hot air balloon ride offers the best seat in the house.
Drift silently over the dunes as the sun rises — the only sounds are the soft bursts of the flame and your own breath catching at the view. It’s not just romantic. It’s unforgettable.
High-End Adventure: The Atlas Mountains & Beyond
Hike in the High Atlas Mountains
The High Atlas range has watched over Morocco for centuries — a rugged spine running through the heart of the country. Villages cling to the cliffs, and ancient mule paths wind through cedar forests and valleys.
Today, these mountains offer guided treks that blend challenge with comfort — think gourmet picnic stops, panoramic rest points, and a warm welcome at luxury eco-lodges tucked away in the hills. It’s adventure, softened by elegance.
It’s no surprise that filmmakers are drawn to these peaks—the dramatic landscapes of the High Atlas have served as breathtaking backdrops for numerous cinematic masterpieces.
Designer Golf Courses & Spa Retreats
Beyond the trails, Morocco offers moments of complete stillness and refinement. World-class golf resorts — many designed by top names in the sport — are set against backdrops of mountains and desert. Fairways meet snow lines, and every hole feels like a postcard.
Not a golfer? Spend the day at a spa retreat where Moroccan rituals meet modern wellness, all with floor-to-ceiling views and absolute quiet.
Ultimate Moroccan Gastronomy & Fine Dining
World-Class Dining & Chef-Led Moments
Moroccan cuisine is bold, layered, and deeply rooted in tradition. When reimagined by top chefs or served privately in a riad courtyard, it becomes something truly exceptional. Expect on-demand menus where classic dishes like lamb tagine with apricots, chicken pastilla, and harira are elevated with a modern touch.
Don’t leave without trying briouats — delicate pastry parcels often served as a warm appetiser — or a slow-cooked Mechoui, seasoned to perfection.
Vineyard & Winery Tours
Morocco’s winemaking tradition dates back to Roman times, with a modern revival influenced by the French. While alcohol regulations vary, vineyards near Meknes and along the coast offer exclusive private tastings.
Look out for Les Trois Domaines or Domaine de la Zouina — and always ask for a private tasting, paired with olives, nuts, and local cheeses. Your sommelier will know exactly what to pour.
High Tea & Moroccan Pastries in Lavish Settings
Afternoons in Morocco are made for tea. Not just any tea — but freshly steeped Moroccan mint tea, poured with ceremony. Enjoy it with handcrafted pastries like gazelle horns (kaab el ghazal) and chebakia, served in elegant salons or rooftop cafés with city views.
For a special treat, try sellou — a rich, nutty dessert often reserved for celebrations, now a staple in exclusive tearooms.
Final Thoughts
The thing about Morocco is that it teaches you how to savor a meal, to listen to the wind move through the dunes, to look up at a sky full of stars and feel small in the best way. Maybe it’s the taste of warm bread baked in clay ovens or the smile of someone who didn’t speak your language but made you feel completely at home. Luxury here isn’t loud — it’s thoughtful. It’s in the way the tea is poured, the way the door is opened for you, the way every moment feels intentional.
If that’s the kind of journey you’re looking for, a private Morocco tour is the best way to begin. Everything shaped around you. Everything in its place.
