Missoni, the globally renowned Italian fashion brand, brings its vibrant, artistic flair to DRIFT Beach Dubai for an exclusive year-long collaboration. Known for its distinctive patterns and colourful designs, Missoni’s iconic aesthetic transforms DRIFT’s pool and beach area into a sophisticated paradise, blending fashion and leisure for a one-of-a-kind experience.
The partnership marks Missoni's first-ever Missoni Resort Club in Dubai, following the celebrated collaboration at One&Only Reethi Rah. The infusion of the fashion house’s signature style into one of the city’s most opulent beachfront destinations promises to elevate the guest experience. Located on the glamorous shores of One&Only Royal Mirage, DRIFT Beach Dubai will come alive with Missoni’s eye-catching designs seen across the venue's daybeds, parasols, cabanas, and poolside elements, creating a seamless harmony between the resort club’s modern elegance and Missoni's bold creativity.
DRIFT Beach Dubai will showcase the deep blue and ocean turquoise colour palette paired with vivid pops of emerald green. The project sets out to promote the style and iconic nature of the brand worldwide through the personalization of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.
