New Experience with Top Italian Fashionista Offered by Sofitel Rome Villa Borghese

New Experience with Top Italian Fashionista Offered by Sofitel Rome Villa Borghese

The newest offering at  Sofitel Rome Villa Borghese is a fashion experience featuring a private wardrobe curated by Italian fashion influencer Selvaggia Capizzi. Additionally, custom jewelry, celebrity hair and makeup artist for a night out with Italian society in the Eternal City, suite accommodations and VIP transportation from Rome Airport are included in the 5-night Bellissima Experience.

Listed among the top influencers in Italy, Selvaggia Capizzi left Big Pharma to pursue fashion in her 40s. On her personal website, Don’t Call Me Fashion Blogger, viewed by millions annually, she shares her style secrets and self-confidence with women of all ages. Included in the hotel’s Bellissima Experience, Capizzi will take guests to and curate unique experiences at top luxury fashion brands like Bottega Veneta, Fendi, Marni, and Margiela as well as new hot spots in the center of the city.

Also included in the package is a private jewelry experience at the Cazzaniga studio off the famed Piazza del Popolo. The Italian family-owned atelier has serviced Rome since the 1920s. During the visit, guests will meet Paolo Cazzaniga, son of founder Angelo Giorgio Cazzaniga, to collaborate on a custom design. Cazzaniga’s hand-made jewelry spans rings, brooches, wearable perfume bottles, necklaces, earrings, and cufflinks. If the guest purchases a selection, they can don their wares during a night out among Italian society with Angelo’s grandson Giorgio Cazzaniga. The evening will start at Cazzaniga’s luxury private residence to learn more about the family history before venturing to dinner at one of Rome’s hottest restaurants.

A fashion experience wouldn’t be complete without hair and makeup from a celebrity makeup artist and hair stylist. With over 16 years of experience, Janita Helova has styled every celebrity visiting Italy from Matt Helder of the indie rock band Arctic Monkeys and Princess Alexandra Massimo Di Roccasecca to Smokey and Frances Robinson.

The 5-night Bellissima Fashion Experience starts at $7,500 USD per suite for two people. VAT is additional. For reservations, email For more info on Sofitel Rome Villa Borghese, visit

Situated on a quiet street in the epicenter of Rome, Sofitel Rome Villa Borghese is a former 19th century Roman palazzo that lies within walking distance of some of the city’s best-known cultural landmarks and parks, including the Trevi Fountain, Villa Medici and Spanish Steps. Evoking the feel of a Roman home, the hotel has a relaxed and laid-back atmosphere that gives a sense of being truly immersed in the essence of this picturesque Italian city. Settimo, the hotel’s elegant rooftop lounge and restaurant, is a garden escape offering panoramic views overlooking the picturesque Villa Borghese gardens and St. Peter’s Basilica. Sofitel Rome Villa Borghese is owned and operated by AccorInvest.