New Santa Monica Hotel Opening: The Pierside Hotel

New Santa Monica Hotel Opening: The Pierside Hotel

The Pierside Hotel (“The Pierside”), located in the heart of downtown Santa Monica, debuts this week following a multi-million-dollar reimagination as a premium lifestyle hotel. As the closest hotel to the celebrated Santa Monica Pier, The Pierside is the latest hotel on the renowned Ocean Avenue in 11 years.

The Pierside is home to 132 guestrooms and suites, many with coastal views; an inviting, light-filled lobby offering communal seating areas; an elevated pool experience with food and beverage service; a full-service gear rental, The Board Shop; a state-of-the-art fitness center and a new signature restaurant, The Surfing Fox, featuring a sprawling outdoor patio with sought after views of the Santa Monica pier. Just steps from the sand, the reimagined hotel offers an authentic connection with the best of the city’s attractions, including world-class shopping, upscale nightlife, celebrated dining establishments and entertainment as well as unique outdoor and cultural experiences.

“As Santa Monica’s newest hotel near one of the most iconic locations in the destination, let alone the U.S., The Pierside will invigorate one of the city’s most lively street corners for guests and locals alike,” says General Manager Karina Sedigh. “We are honored to introduce The Pierside to the market and are confident that the hotel will be received as a true Santa Monica staple for solo travelers, couples and families alike given its unbeatable location, upscale offerings, destination-inspired programming and unparalleled culinary experience.”

The Pierside is located on the corner of Ocean Avenue and Colorado Avenue in Santa Monica’s downtown district, an unmatched location that is steps from the Santa Monica Pier and expansive beaches, providing a desirable California city escape.

The Introduction of an Iconic Santa Monica Hotel

Inspired by Southern California’s captivating spirit, guests will immediately experience a quintessential beachside California getaway feel upon arrival, accentuated by an upbeat, bright lobby complete with bespoke seating areas surrounding a floating fireplace, intentionally placed to bask in The Pierside’s spirited ambience. Manifesting a laidback coastal lifestyle through a relaxed yet refined setting, the property pays homage to Santa Monica’s idyllic location with subtle references to the city’s surf culture, bringing natural elements to its interiors with the use of muted textures, warm woods, a neutral color palette and beach-inspired artwork eliciting a fresh seascape.

The Pierside includes a variety of thoughtful experiences and programming for all types of travelers craving a sense of discovery. Reflecting the Santa Monica lifestyle, the sun-filled, heated saltwater pool features abundant palm tree scenery and a close-up visual of the distinguished artist Shepard Fairey’s vibrant mural – Fairey’s largest commission in the area – on the west-facing wall, complementing the colorful city of Santa Monica. Chaise lounges and a distinct water feature line the area with garden-like landscaping, complete with light bites and libations served poolside. Taking advantage of Santa Monica’s oceanside landscape and beach adventures, The Board Shop stands as a point of exploration that brings outdoor enthusiasts’ desires to fruition offering gear from surfboards to skateboards, cruiser bicycles, rollerblades, fishing rods, beach supplies, GoPros and more to immerse in the best of the coastal city. An array of local partnerships and activations including beach butler services, create guest experiences unique to the surrounding area.

The Pierside’s guest rooms and suites deliver a fresh elegance and seaside comfort, borrowing influences from Santa Monica’s scenic landscape and soulful Southern California style using a minimalistic approach with crisp, bold accents. Accommodations consist of partial coastal views with configurations ranging from king rooms featuring a queen size sofa sleeper to two queens. Guests will relish in the multi-functional, stylish furnishings with the use of woven, nautical-like materials and floor-to-ceiling windows showcasing the lively scenery of Santa Monica, accented wallpaper in designated closet areas, and bath amenities by Victor Vaissier.

Complementing the City of Santa Monica’s keen focus on the environment and notable position as a leader in sustainability, The Pierside is an Energy Star-certified hotel. Sustainability initiatives at the property also extend to responsible Food and Beverage sourcing through local partners and convenient hydration stations located throughout the hotel. Every guest is provided with a reusable aluminum eco-bottle to utilize during their stay and beyond.


A Spirited Dining Venue with Unbeatable Pier Views

Inspired by an admiration for Santa Monica and its community, The Surfing Fox will debut in Q2 asThe Pierside’s new signature restaurant and bar located at the ground level. The design of the restaurant, with an open-air patio, provides guests an unparalleled alfresco dining experience with unhindered views of the Santa Monica Pier, amidst Santa Monica’s social scene. The restaurant anchors The Pierside as an all-day dining destination with a separate, street-side entry drawing newcomers and locals alike with a seamless transition to its energetic yet polished outdoor patio seating.

More than just a restaurant, The Surfing Fox stands as a natural playground ideal for connection, conversation, and curiosity where modern coastal California meets vintage surf culture. Guests will encounter a sprawling bar that sets the stage for the venue’s beverage program, featuring a unique selection of California sourced spirits, beers, and local wines. Providing a sense of place, the restaurant offers an approachable breakfast and coffee program in the bar area, inclusive of a coffee house-style menu with morning favorites such as varieties of La Colombe coffee, select tea options, pastries, and fresh pressed juices from a local purveyor that are available for takeaway or dining in. Throughout the day, the elevated sit-down venue offers a collection of locally inspired culinary delights with fresh flavors alongside curated cocktails within a lively, welcoming setting. With Santa Monica’s exemplary dining scene garnering national acclaim, The Surfing Fox effortlessly celebrates Santa Monica allowing guests and locals to slip into a Southern California vacation mindset while experiencing curated cocktail and culinary creations.

The Pierside is now accepting reservations. For more information to book a stay, please visit or following along on Instagram @piersidesantamonica.