Nobu unveils Taste of Spain - a new collection of immersive stays and culinary-led experiences designed to connect guests more deeply with some of the country's most celebrated regions. The launch comes as the global lifestyle brand prepares to open the highly anticipated Nobu Hotel Madrid on 1 September 2026, marking its fifth Spanish property and further strengthening Nobu’s presence across one of Europe’s most sought-after luxury travel destinations.
Spanning Barcelona, San Sebastián, Marbella and Ibiza, the curated experiences feature authentic cultural encounters, regional gastronomy and the signature Nobu approach to hospitality, offering travellers a new way to experience Spain – the Nobu Way.
Taste of Barcelona
For those looking to discover Catalonia through its rich winemaking heritage, Nobu Hotel Barcelona invites guests on an exclusive journey into the heart of the renowned Penedès region. Surrounded by Mediterranean forest and sweeping views of Montserrat, guests will visit the historic Llopart Winery, where more than six centuries of family winemaking tradition come to life. The experience includes a guided tasting of the estate's iconic sparkling wines paired with local cheeses, a visit to its eco-sustainable cellars and a picnic lunch amongst the vineyards accompanied by Llopart Brut Rosé. Back at Nobu Hotel Barcelona, the journey concludes with Omakase Barcelona at Nobu Restaurant, where local ingredients and flavours are reimagined through Nobu's signature culinary lens.
Luxury accommodation in a Skyline Room, for a minimum of two nights, with daily breakfast on the 23rd floor, private transfers and a selection of exclusive guest benefits are included in the stay.
Taste of San Sebastián
Set against the backdrop of the Cantabrian Sea, Nobu Hotel San Sebastián invites guests to discover the rich culinary traditions of the Basque Country. Guests will journey to nearby Hondarribia, where a medieval old town and vibrant fishing heritage provide the backdrop for an authentic Basque dining experience. In partnership with Ikusnahi Tours, guests will gain exclusive access to a traditional gastronomic society, where a local host will prepare a seasonal menu showcasing regional ingredients and time-honoured recipes. The journey concludes at Nobu Restaurant San Sebastián with a Signature Omakase dinner, showcasing Nobu's iconic cuisine alongside a carefully selected local wine, bringing together Japanese craftsmanship and the flavours of the Basque region.
Luxury accommodation for a minimum of two nights, with daily breakfast, private transfers, a local welcome amenity and a selection of exclusive guest benefits are included in the stay.
Taste of Marbella
Embracing the glamour and energy of Spain's Costa del Sol, guests can experience Marbella's celebrated coastal lifestyle through an exclusive journey from Nobu Hotel Marbella that combines Mediterranean adventure with the brand's signature culinary offering. Guests will set sail along the Andalusian coastline aboard a private crewed yacht, with opportunities for water sports before enjoying a Nobu Marbella bento box lunch served on deck. Back on shore, the experience continues with a reservation at one of Marbella's most sought-after tables, where a six-course seasonal Omakase dinner showcases Nobu's iconic cuisine in an intimate setting.
Luxury accommodation complete with a private terrace, daily breakfast and a selection of exclusive guest benefits (such as a complimentary room upgrade, early check-in and late check-out, subject to availability) are included.
Taste of Ibiza Bay
Offering a different perspective on the White Isle, Nobu Hotel Ibiza Bay invites guests to discover a slower, more authentic side of Ibiza through a curated journey shaped by local flavours, open landscapes and meaningful experiences. Far removed from the island's well-known party scene, the experience begins with tranquil mornings and breakfast by the sea before continuing with an Ibizan-inspired Omakase dinner at Nobu Restaurant, where seasonal local produce takes centre stage. Guests will also join the renowned Ibiza Hike Station for a guided exploration through some of the island's lesser-known corners, revealing breathtaking landscapes and a deeper connection to Ibiza's natural beauty.
Luxury accommodation for a minimum of two nights, with daily breakfast at Chambao by the Beach and return transfers for the hiking experience are included.
For further information on the Taste of Spain collection, T&Cs and reservations across Nobu Hotel Madrid Barcelona, San Sebastián, Marbella and Ibiza Bay, please visit the relevant property pages linked accordingly.
For more information on Nobu Hospitality, and the wider portfolio, please visit https://www.nobuhotels.com/.
