With pleasant weather and fewer crowds, spring is an ideal time to explore Florence’s heritage by exploring each of its historic quartieri—distinct neighborhoods rich in history and culture. A visit to Santa Maria Novella offers the perfect introduction as home to Florence’s first basilica, the Basilica of Santa Maria Novella, boasting a stunning façade and intricate Gothic details that reveal themselves upon closer inspection.
Nearby, Officina Profumo-Farmaceutica di Santa Maria Novella, one of Europe’s oldest fragrance houses, traces its roots to 1221. This historic perfumery captures Florence’s traditions in exquisitely crafted scents. Visitors can explore centuries-old techniques and even create a custom fragrance—a bespoke souvenir.
For a deeper immersion into one of Florence’s most important quartieri, Grand Hotel Minerva offers a rare opportunity to stay in a noble family’s former palazzo, evoking a Medici-era experience.
Ideally located near the city's landmarks, the hotel blends historic grandeur with contemporary luxury. Its 97 elegantly appointed rooms and suites with curated Italian design, historical frescoes and a private art collection - offering many offering breathtaking city views. Guests can savor authentic Italian cuisine at the hotel’s signature restaurant, La Buona Novella, which highlights seasonal Tuscan dishes.
