Principessa, Forte dei Marmi, Autograph Collection, a new distinctively independent hotel, officially opens its doors, bringing a soulful modern perspective to one of Italy’s most iconic seaside destinations. Conceived as a contemporary interpretation of the slow living typical of Versilia, the hotel blends the intimacy of a private villa with the DNA of Autograph Collection Hotels, part of Marriott Bonvoy’s global portfolio, creating a hospitality concept that feels both deeply personal and distinctly modern.
Sitting in front of La Capannina, at the heart of Forte dei Marmi, and featuring just 36 rooms and suites with generous outdoor terraces, the property invites guests to embrace the gentle rhythm that has long defined summers in Forte: slow mornings by bicycle, enhanced by the hotel’s partnership with Bagno Costanza, afternoons shaped by sea breezes, and evenings filled with conversation, gastronomy, and connection.
At the heart of the property is MARIAS restaurant, led by the internationally renowned chef Jason Atherton whose culinary vision blends global influences with the seasonality of Tuscan products, featuring the talented Italian Executive chef Giorgio Cicero. The restaurant serves as a social hub, welcoming both hotel guests and the local community.
The hotel’s architectural identity is one of its most defining features. Designed with fluid, sculptural lines inspired by the silhouette of a yacht moving toward the sea, the building establishes a continuous dialogue between interior spaces and the surrounding landscape, combining seaside and Apuan Alps. Light flows freely throughout the property, bouncing across surfaces crafted from natural, regionally sourced materials, echoing the nuanced tones of the coastline, ivory, taupe, and the shifting hues of the dunes depending on the sun’s angle. Its artisanal production, achieved through meticulous waterjet cutting by local craftsmen, ensures a textured finish that is both refined and deeply evocative of Forte dei Marmi’s natural beauty.
“Principessa Forte dei Marmi, Autograph Collection represents a new expression of Forte dei Marmi” - says General Manager Laura Zanoli. “With a regal yet fresh attitude, as its name itself suggests, it combines the global standards of Autograph Collection Hotels with the cultural authenticity of Versilia, inviting guests to discover the Riviera in a more personal, design‑led, and intimate way.”
Principessa Forte dei Marmi, Autograph Collection is woven into the cultural fabric of Versilia, drawing inspiration from its artistic heritage and proximity to Pietrasanta, home to great artists like Igor Mitoraj and Fernando Botero, one of Italy’s most renowned centers for sculpture and marble craftsmanship. This relationship is expressed through collaborations with local artisans, the choice of materials, and the hotel’s broader narrative, which honors both the rigor of Italian craftsmanship and the Riviera’s timeless aesthetic sensibility.
Ultimately, Principessa Forte dei Marmi, Autograph Collection is more than a new hotel. It is a contemporary signature for the Riviera - a place where global sophistication meets local soul, where craftsmanship and design enrich every detail, and where the effortless elegance of Forte dei Marmi is reinterpreted for a new era. A haven for travelers who seek authenticity over spectacle and connection over formality. As a member of Autograph Collection Hotels, Principessa Forte dei Marmi, Autograph Collection embraces individuality while granting guests access to the global Marriott Bonvoy network. The hotel is designed for today’s discerning traveler: one who values discretion, cultural connection, soulful lifestyle.
