Reserva de la Familia, the crown jewel of the Cuervo portfolio and the world’s first Extra Añejo tequila, announced the launch of an exclusive journey to the birthplace of tequila. The experience will offer discerning travelers unprecedented access to the heritage, craftsmanship and culture that have defined Reserva de la Familia for three decades.
Introducing Once In A Generation: an ultra-luxury travel experience celebrating Reserva de la Familia’s 30th anniversary. With only a limited number of spots available, this first-of-its-kind offering provides what has never been accessible to consumers: private cellar tastings with Maestro Tequilero Alex Coronado, intimate tours of La Rojeña's production facilities, and immersive encounters with the Mexican artistry and world-class gastronomy that embody over 230 years of Cuervo family history.
Activities include:
As the brand that first established the prestige tequila category, Reserva de la Familia is now sharing its deep legacy with you. Travelers can purchase the experience for $30,000 per couple at the LINK HERE, with tours coordinated in 2026.
