As an antidote to a year less traveled, Rosewood Hotels & Resorts® unveils Summer by Design, a collection of purpose-led journeys designed to encourage exploration, discovery and connection amongst affluential explorers across the globe. Conceived according to three distinct travel typologies – The Timeless Traveler, rooted in the destination’s most iconic and historically significant experiences; Family Wanderlust, promoting hands-on, educational activities that foster cultural appreciation among multigenerational groups; and Curiosity Over Convention, showcasing unexpected interpretations of art, cuisine, wellness and sustainability to inspire internal growth – the intentional itineraries immerse guests in wider culture and community to spark curiosity, imagination and an enriched approach to travel and to life. Especially now, as many have experienced feelings of isolation and confinement in the COVID-19 era, the need for meaningful and fulfilling relationships is resolute, and Rosewood is committed to helping to build these bonds this summer and beyond.
Available at Rosewood’s ultra-luxury hotels and resorts now through September 6, the Summer by Design journeys go beyond chronicling the typical ‘must-see’ attractions and instead offer transformative and sustainable programming that not only expands guests’ worldviews, bult also elevates local communities. Select hotels and resorts have engaged their newly appointed PlaceMakers, Rosewood’s new community of diverse individuals who are advancing the ideals of culture and kinship around the world, to contribute inspired programming unique to their area of expertise.
Participating PlaceMakers include Amandine, founder of family-focused content platform and pop-up series The Reunion, who is bringing an elevated version of the shoppable event to Hôtel de Crillon, A Rosewood Hotel; David Luna, mixed-media artist, designer, and Guadalajara-based restauranteur, for Las Ventanas al Paraíso, A Rosewood Resort, who is expanding guests horizons in Mexico by organizing private day trips to the Jalisco region to explore behind-the-scenes art tours of the colorful town of Tlaquepaque and bespoke tequila-tasting experiences amongst the agave fields in Tequila. Johanna Ho, eco-friendly fashion designer and entrepreneur, who is creating an Augmented Reality try-on experience at Rosewood Hong Kong showcasing bespoke designs made from the hotel’s upcycled linens.
Ideal for guests looking for long-term stays and quick weekend getaways alike, each journey consists of both on- and off-property activities, giving guests flexibility while ensuring access to quintessential elements of the destination. All are rooted in the fundamental ethos of stimulating purpose-led travel and timeless exploration to develop deep ties for the traveler, whether with the destination’s culture and residents or his or her travel companions. Highlights of the Summer by Design journeys include:
Curiosity Over Convention
Kuxtal Sensory Experience in Riviera Maya, Mexico (Rosewood Mayakoba): Named after the Mayan word for life, this wellness experience supports guests in achieving an enlightened state surrounding the four levels of holistic health and happiness: physical, emotional, spiritual and mental.
The Timeless Traveler
Family Wanderlust
For additional details on Summer by Design, please visit www.rosewoodhotels.com/summerbydesign.