Rosewood São Paulo has received a coveted Three MICHELIN Key designation in the MICHELIN Guide’s 2025 global hotel selection. This recognition celebrates the hotel as one of the world’s most outstanding properties, marking a significant milestone for both the hotel and the Rosewood brand.
Unveiled on October 8, 2025, at an exclusive ceremony in Paris, France, the MICHELIN Key distinction is the hotel equivalent of the MICHELIN Star for restaurants. Since its introduction in 2024, the MICHELIN Key has quickly become one of the most respected distinctions in global hospitality. A Three Key designation – the highest a hotel can receive, as the rankings span from One, Two, or Three Keys – demarcates “an extraordinary stay” that offers the ultimate in comfort, service, style, and elegance and is a destination for the trip of a lifetime.
Rosewood São Paulo redefines modern luxury through bold design and cultural heritage. Set within a restored mid-century maternity hospital, the hotel seamlessly blends history with contemporary artistry. Visionary architect Jean Nouvel designed the striking new tower, wrapped in lush garden trellises, while Philippe Starck’s imaginative interiors infuse every space with vibrant sophistication. Guests enjoy four distinctive dining experiences, from relaxed garden fare to elevated South American cuisine at Taraz, and inventive cocktails in the lively Rabo di Galo bar. The hotel’s wellness offerings include a serene Asaya spa, state-of-the-art fitness studio, and two stunning pools—one adult-only on the rooftop and another surrounded by tropical gardens. With a thoughtful kids’ program and a spirit of Brazilian warmth, Rosewood São Paulo is as welcoming as it is remarkable.
To earn a spot within the MICHELIN guide hotels must fulfill five universal criteria: excellence in architecture and interior design, quality and consistency of service, overall personality and character, value for the price, and a significant contribution to the neighborhood or setting. Out of the over 7,000 hotels recognized in the guide, the MICHELIN Key designates the most outstanding experiences across these sectors as determined by MICHELIN Inspectors. The 2025 reveal marks the first worldwide unveiling, with hotels across every region now eligible for the distinction.
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FAQ
What recognition did Rosewood São Paulo receive from the MICHELIN Guide in 2025? Rosewood São Paulo was awarded the prestigious Three MICHELIN Keys, the highest level of distinction for hotels.
What does the MICHELIN Key distinction represent? The MICHELIN Key is the hotel equivalent of the MICHELIN Star for restaurants, honoring properties that deliver extraordinary stays with exceptional service, design, and character.
Why is this achievement significant? Out of over 7,000 hotels recognized by MICHELIN, only a select few receive the Three Key rating, placing Rosewood São Paulo among the world’s top hospitality destinations.
What makes Rosewood São Paulo stand out? The hotel blends cultural heritage with modern luxury through its historic setting, innovative architecture by Jean Nouvel, interiors by Philippe Starck, diverse dining options, wellness offerings, and signature Brazilian warmth.
What are the MICHELIN criteria for hotel selection? Excellence in architecture and interior design, quality and consistency of service, personality and character, value for the price, and contribution to the neighborhood.
When and where was the 2025 MICHELIN Key announcement made? The announcement took place on October 8, 2025, during an exclusive ceremony in Paris, France.
