New Virtuoso data reveals that some of Europe's most glamorous destinations are experiencing a significant surge in demand this summer, with the French Riviera emerging as one of the fastest-growing luxury destinations, showing year-on-year production growth of 53%, followed by Paris at 29%, and the Greek Isles at 27%. These findings reflect the continued rise of "set-jetting" – where travellers book trips inspired by their favourite TV shows and films, seeking to experience these cinematic destinations first-hand.
Live Your Own White Lotus Fantasy on the Côte d'Azur at COMO Le Beauvallon, St Tropez
As HBO begins filming season four of The White Lotus across the Côte d'Azur, with production taking place in Cannes, Saint-Tropez and Monaco – the French Riviera is enjoying renewed global attention. Located in the picturesque Gulf of Saint-Tropez, COMO Le Beauvallon offers guests a front-row seat to the glamour that has made the Riviera a favourite setting for filmmakers and jetsetters alike. Once a celebrated Belle Époque palace — frequented by luminaries such as Winston Churchill and Audrey Hepburn — the property has been reimagined as an intimate 42-room retreat, with a private beach, sleek beach club, and yacht-ready jetty. Surrounded by ten acres of palms, pines and rolling hills, the hotel offers the same sense of exclusivity and elegance that fans of The White Lotus have come to associate with the series' most coveted destinations. Guests can expect seamless speedboat transfers to Saint-Tropez, holistic treatments at the COMO Shambhala spa, and a culinary vision led by celebrated chef, Yannick Alléno, whose international perspective shapes the hotel’s entire dining experience, including the signature restaurant, Beauvallon Sur Mer by Yannick Alléno.
Room rates start from €840 (approx. £728 per night). For more information visit www.comolebeauvallon.com
Très Chic Meets Très Unique: Live Your Emily in Paris Fantasy at Shangri-La Paris
Now five seasons in, Emily in Paris, which follows Chicago marketing executive Emily Cooper as she navigates work and love in Paris, has proved a huge hit for Netflix. Shangri-La Paris matches Emily’s bold style, blending Asian-inspired décor with Parisian chic. The sophisticated architectural gem, once the private mansion of Prince Roland Bonaparte and a Parisian grand dame, is the perfect place for guests to live out their own Emily in Paris storyline. Dating back to the 19th Century, the Palace’s 100 rooms and suites offer breathtaking views of Parisian landmarks (including suites facing the Eiffel Tower). For the chance to feel as glamorous as Emily and her colleagues, Shangri-La Paris offers the Parisian Escape package, including a one-night stay, two VIP access tickets for either La Galerie DIOR or La Foundation Louis Vuitton, a caviar and champagne experience at Les Salons du Prince, and breakfast, showcasing the city’s culinary and fashion offerings across their Instagram, just as Emily would. Other dining options at the hotel include refined Parisian dining at a garden-set Maison Roland, while Shang Palace, with its golden interiors, delights the senses with expertly crafted Cantonese dishes. Chi, The Spa, houses a 17-metre swimming pool (the largest in the city) bathed in natural light.
Room rates start at €550. Visit www.shangri-la.com for more information. The Parisian escape starts from £1,987 a night, available for stays until 31 December 2026.
An Epic Stay Worthy of Odysseus: Conrad Athens The Ilisian
With the Greek Isles continuing to grow in popularity, there's never been a better time to discover mainland Greece. Coinciding with the growing anticipation around Christopher Nolan's adaptation of The Odyssey, which has reignited interest in Greece's rich history, mythology and cinematic landscapes, Athens is taking centre stage as a destination in its own right. For modern-day adventurers looking to embark on a Greek journey as epic as Odysseus’, Conrad Athens The Ilisian invites guests to discover the capital through its signature Conrad 1/3/5 experiences. From golden-hour aperitivos overlooking the Acropolis to architectural walks that reframe ancient landmarks through a contemporary lens, each experience offers a thoughtfully curated way to explore Athens. Beyond the city, the hotel offers 278 of the largest rooms and suites in Athens, alongside exceptional facilities including the largest outdoor pool in central Athens, a 700sqm rooftop garden, private running track, outdoor gym and pickleball court.
Room rates start from €700 (approx. £613 per night). For more information visit https://www.hilton.com/en/hotels/athgrci-conrad-athens-the-ilisian/
Enjoy a Wuthering Heights Moorland Experience at Grantley Hall, Yorkshire
Following the release of Emerald Fennell's film adaptation of Wuthering Heights this February, North Yorkshire has firmly secured its place on the 'set-jetting map’. Guests visiting Grantley Hall can experience the landscapes that inspired Emily Brontë’s novel through the hotel’s ‘Wuthering Heights Moorland Experience' package. Accompanied by a literary guide, the curated experience begins in Haworth, where Brontë lived and wrote her novels, before venturing onto the open moor, revealing the untamed landscape that remains as evocative today as when the novel was written in the mid-19th century. At the end of the day, the private chauffeur will transport guests back to the luxury surrounds of Grantley Hall, the 17th-century Palladian-style hotel, where they can escape to one of 47 rooms and suites overlooking 38 acres of pristine grounds. The collection of five restaurants includes Michelin-starred Shaun Rankin at Grantley Hall, Asian-inspired Eighty-eight, and the new Grantley Arms pub, just a short distance from the hotel. Guests can embrace serene relaxation at Three Graces Spa, indulge in a classic afternoon tea, or while away an evening over cocktails at Valeria's Champagne and Cocktail Bar.
The Wuthering Heights Moorland Experience costs from £822 per person, including private chauffeur transport and a literary guided tour, an overnight stay with breakfast, and a complimentary room upgrade (subject to availability). For more information, visit www.grantleyhall.co.uk.
