Brown’s, a Rocco Forte hotel, introduces a special experience offering guests a cultured insight into historic Mayfair and its unique Royal Warrant holders, many of which are just a few footsteps from the hotel.
Guests are invited to celebrate the shopping choices of the British Royals through this bespoke experience with Brown’s, gaining a taste of what it is like to shop as a royal. The experience includes a private walking tour hosted by a personal guide, who will escort guests on a voyage to discover the Royals’ favorite brands and historical attractions that mark the regal importance of Mayfair and St. James.
At each of the 12 Royal Warrant establishments, guests will receive VIP treatment. A glass of champagne whilst perusing the jewels and tiaras of House of Garrard, and behind-the-scenes tours of the best craftsman’s ateliers on Savile Row. At Hatchards, the capital’s oldest bookstore, guests will leave with a special book about discovering London’s beautiful places. Each famed location introduces Brown’s guests to the long history, heritage and relationship with the monarchy.
Dating back to medieval times, a Royal Warrant is a formally appointed grant to tradespeople recognized by the Monarchy. Today, the West End and Mayfair’s renowned boutiques, hotels and restaurants are home to some of the longest-held Royal Warrants in the country, with one of the longest warrants of 210 years belonging to Savile Row men’s tailor Gieves & Hawkes – a gentle stroll away from Brown’s Hotel. Mayfair’s prime location close to St. James Palace, Buckingham Palace and Kensington Palace, it is no wonder the area has had and continues to have an enduring history and connection to the royal family.
Opening its doors in 1837 as London’s first hotel, Brown’s has welcomed its fair share of royals from both Queen Victoria and Elizabeth II taking afternoon tea to the late Duke of Edinburgh and HRH Prince Charles attending notable dinners. It seems only fitting for Brown’s to introduce an experience that honors its royals and allows guests to delve deep into history’s past and present.
The’ In search of the Royal Warrants’ package includes the following:
This two night ‘In search of our Royal Warrants’ starts from £1,350, based on double occupancy and is valid from 01 October 2021 until 31 October 2022
