St. Moritz Celebrates 150 Years of Winter Tourism in The Swiss Alps

St. Moritz Celebrates 150 Years of Winter Tourism in The Swiss Alps
If they were disappointed, he would reimburse their travel costs from London. Should St. Moritz be to their liking, he would invite them to stay as his guests as long as they wished. Thanks to this extraordinary bet, the winter season 2014/15 marks the 150th anniversary of winter tourism in the Alps. To start the celebrations, Badrutt’s Palace Hotel is offering its guests a ski pass for the whole St. Moritz region for stays of two or more consecutive nights and, for thrill-seekers, the All About Ski package.

In 1863, Thomas Cook was the first to introduce English adventurers to Switzerland. Many more English travelers followed suit, venturing further into the Swiss Alps until they finally discovered the beauty of St. Moritz. The clean air in the Engadin Alps became a summer destination for English city folk with respiratory illnesses. One evening in September 1864 the English summer guests expressed their concerns to Johannes Badrutt about returning to dreary London. The sharp businessman came up with a bet which would entice the English to venture back again over the passes into St. Moritz in the winter. Badrutt won the bet and the first winter season was born – almost 150 years ago.

Today the team at Badrutt's Palace Hotel doesn't need to make bets to entice guests to St. Moritz. In celebration of the 150th anniversary, Badrutt’s Palace Hotel has created the ultimate All About Ski package. It includes the guest's ski pass for 7 days for the entire region, 7 nights in a Superior Room, 7 set dinners at the cosy Chesa Veglia or Le Restaurant (excluding beverages), ski or snowboard rental for 6 days, a private guiding ski instructor for 2 hours and a 50 minute Après Ski massage, so guests can relax after a long day on the slopes (from $ 3,958.00 US (CHF 3,780.00) in a single room / from $ 7,260.00 US (CHF 6,930.00) in a double room.

For further information and reservations please contact: +41 (0) 81 837 1000 or reservations@badruttspalace.com.

Visit website: www.badruttspalace.com