St. Regis Hotels & Resorts and Vilebrequin Launch Exclusive Swim Trunk Collection

St. Regis Hotels & Resorts and Vilebrequin Launch Exclusive Swim Trunk Collection
Known for its eye-catching, vibrant patterns, Vilebrequin has put a playful spin on the celebrated St. Regis Bloody Mary cocktail, with a one-of-kind design featuring a spirited and family friendly Red Snapper fish pattern, a whimsical wordplay of the cocktail’s nickname, the “Red Snapper.”

Available in men’s and children’s sizes and exclusively retailed by St. Regis Hotels & Resorts, the collection is perfect for fathers and sons alike while vacationing at St. Regis resorts around the world, from the Maldives to Bal Harbour to Bora Bora. Whether accessorized with a bucket and shovel or its namesake Bloody Mary, the pattern inspires fun in the sun and stylish memories.

The pattern on the exclusive swim trunks feature illustrations of a red snapper in bright hues of red and orange, with a softer blue background. Chic, playful, and informed by the brand’s history, the swim trunks are perfectly suited to the St. Regis traveler. When designing the trunks, Vilebrequin drew inspiration from one of St. Regis’ most iconic symbols, the Red Snapper cocktail, a recipe perfected in 1934 when St. Regis bartender, Fernand Petiot served the first Bloody Mary at the flagship hotel’s King Cole Bar in New York. Deemed too vulgar a name for the hotel’s clientele, the cocktail was rechristened the Red Snapper. As one of the most popular and adapted libations in the world, the Red Snapper continues to represent the heart and history of The St. Regis Hotels & Resorts.

Widely regarded as the authority on men’s swimwear, Vilebrequin is the ultimate reference for the sophisticated and demanding man who wishes to combine casual elegance with humor, originality with impeccable taste and quality. A like-minded brand that recognizes the importance of heritage and quality, Vilebrequin is an impeccable & stylish complement to St. Regis Hotels & Resorts.
The Vilebrequin Red Snapper Trunks for St. Regis Hotels & Resorts retail for $250 (men’s sizes), $120 (boys 2-8) and $140 (boys 10-12).Those interested in purchasing may visit