This year, resort owner Jim Justice and The Greenbrier team are making a remarkable commitment to help families in need. Today, Justice announced the resort's "Create a Dream Tree for Kids" holiday gift drive, which will donate over $1 million in toys and clothes to charity. Of the thousands of gifts, 80% will be toys and clothing for children and the remainder will be apparel for adults. Charitable organizations can register online at www.greenbrier.com before December 2, 2011 to request consideration.
"Every child should have something to open on Christmas morning," said Justice. "I have been incredibly blessed in my life, but to me, the most important thing is giving back. Imagine a family who is struggling to get by each day, then on Christmas morning, they each have gifts to open. Christmas is about giving and hope. We want these gifts to bring happiness and hope to those that need it most."
The resort's retail team has already purchased more than 9,000 toys, including Adora Wizard of Oz dolls, ride-on toys, oversized stuffed animals and remote-controlled helicopters. "This has been one of the most rewarding experiences in my career. Everyone here is so excited about this and they can't wait to help wrap the gifts," said Becky Hogan, retail buyer for the resort's toy store, Fizzy's Land of Oz.
For those who wish to help,The Greenbrier has provided three options:
• Purchase an item for the "Dream Tree" from Fizzy's Land of Oz or My Sister's Circus -- the resort's children's apparel shop.
• Donate a new, unwrapped toy at any of the resort's retail shops.
• Give a donation in the form of cash or a personal check (made payable to "Old White Charities") at the Front Desk.
All donations must be received by December 13, 2011 and all are tax-deductible. Receipts will be provided.
For more information about The Greenbrier "Dream Tree," please visit: http://www.greenbrier.com/staying-here/create-a-dream-tree.aspx
Hotel Profile: The Greenbrier