Astrea London, the revolutionary and luxury jewelry brand crafting the finest lab-grown diamond jewelry, is launching a stand-alone boutique within the magnificent entrance lobby of the luxurious English country retreat, Fairmont Windsor Park. This boutique sets a new global standard, as it will be the first store in the world located within a luxury hotel dedicated to sustainable and lab-grown diamonds.
Set to open in mid-October 2024, the boutique will showcase Astrea’s ready-to-wear collections and engagement rings alongside highly innovative masterpieces; bespoke statement creations so ambitious and complex that crafting them from mined stones would be almost impossible.
Astrea graced several glamorous personalities including the beautiful Coco Rocha on the red carpet at the Cannes Film Festival 2024 with striking pieces adorned with white and fancy colored diamonds.
Setting itself apart from other lab-grown diamond brands currently in the market, Astrea only offers the world’s highest quality lab diamonds that are equivalent in quality to the top 1% of mined stones worldwide. Every piece of Astrea London diamond jewellery is fully IGI or GIA certified, and every stone, as well as the final piece itself, is meticulously checked by Astrea’s gemologists. Typically, a 2 carat laboratory grown diamond D color VVS1 clarity is priced at $5,000 versus $50,000 for a typical similar grade mined diamond.
Astrea London co-founders Nathalie Morrison and Claire Ferrini commented “We are thrilled to open our first UK boutique in a location that represents the luxury, innovation and prestige of our brand. Fairmont Windsor Park, a heritage country estate transformed into a state-of-the-art, five star retreat, reflects Astrea’s ethos perfectly. Inspired by one of the earth’s oldest precious resources, our lab-grown diamond masterpieces represent the future of modern luxury: beauty, innovation, ultimate quality and, importantly, sustainability. Two worlds of contemporary elegance are now inextricably intertwined at Astrea London at Fairmont Windsor Park.”
Ryan Nicholls, General Manager of Fairmont Windsor Park, added: “We are delighted to welcome Astrea London to Fairmont Windsor Park. Their commitment to craftsmanship, sustainability, and modern luxury aligns seamlessly with the experience we offer our guests.”
THE BOUTIQUE: Positioned in Fairmont Windsor Park’s glorious entrance, Astrea London’s new 20 square metre space features warm, rich natural woods reflecting the aesthetic found throughout the great house. Modern metallic vitrines, lined with light and marshmallow soft cream suede, provide a refined contemporary showcase for the brilliance of the jewellery collections. Textured, linen walls provide a soft shimmer and tactile feel, contributing to the serenity of the ambiance.
Bespoke consultations, for clients seeking personalized designs, are offered in a discreet area of the boutique.
ASTREA LONDON DIAMOND COLLECTIONS: The boutique showcases Astrea’s hero collections of laboratory-grown diamond pendants, bracelets, earrings and rings all crafted using only D & E colorless diamonds of VS1+ clarity. A comprehensive range of exquisite engagement rings will also be available, with endless bespoke possibilities offered.
A highlight of the boutique will be the display of Astrea’s signature innovative masterpieces. The brand new ‘Eternal Eight’ will be unveiled for the first time - A jewellery piece, able to be transformed to be worn an incredible eight different ways, the Eternal Eight features 455 calibrated lab-grown diamonds (of matching size, color & clarity together with a vivid blue star and fancy vivid pink star – all fully IGI certified), 105 carats and has taken 14 skilled artisans and five expert cutters seven months to complete in the Astrea atelier. A ground-breaking achievement in the world of lab-grown diamonds, and sustainable luxury, this one-of-a-kind treasure is a versatile work of art which would be almost impossible to create with mined stones.
