The Peninsula London is proud to announce an exciting new partnership with Goodwood Estate and this year’s Goodwood Revival, taking place from the September 12-14, 2025. The collaboration marks the hotel’s first presence at the world-renowned motorsport event, reinforcing The Peninsula London’s ongoing commitment to celebrating British heritage and automotive excellence. As part of the collaboration The Peninsula London will host its first hospitality space pop-up featuring Brooklands Bar, bringing its storied heritage and renowned hospitality to the event.
Goodwood Revival, an annual historic motor racing event, is a standout fixture in the UK’s automotive calendar. It attracts over 150,000 enthusiasts every year to celebrate the golden age of motorsport.
The Peninsula London Clubhouse, a newly designed hospitality space will be in the heart of the action between the Aerodrome and the Motor Circuit, the pop-up will feature the Brooklands Bar Lawn, which will be a recreation of the hotel’s very own Brooklands Bar. Guests can savor cocktails crafted with ‘Mach II Gin’ in collaboration with Cambridge Distillery, specially created for The Peninsula London and its rooftop Brooklands Bar, a tribute to the hotel’s deep ties to automotive history and its homage to the golden age of British aviation and motorsport.
Offering an open and immersive space for Revival guests, the Clubhouse will celebrate The Peninsula’s heritage and love of automotive with a curated display of historic memorabilia, vintage posters and racing trophies, alongside The Peninsula’s own 1960 Austin Taxi and Napier Railton. Throughout the weekend, the hotel’s signature Peninsula Pages will be on hand to provide seamless service and a friendly face. This transformative setting will serve as a welcoming outpost for VIPs and guests, whilst paying tribute to the historic Brooklands racetrack.
As part of the wider partnership, The Peninsula London will debut a special cocktail and mocktail, ‘The Peninsula Revival’, available both at The Peninsula London Clubhouse during the Revival weekend and at the hotel’s Brooklands Bar in Belgravia. These drinks are inspired by the thrill and nostalgia of classic motorsport and combine vibrant citrus and floral aromas with modern mixology.
The Peninsula London Clubhouse will also celebrate ‘Happy Hour’ at 3pm every day, featuring the Peninsula Revival Cocktail or Mocktail available at 50% off. Additionally, on a first come, first served basis unique iron-on badge souvenirs, showcasing a limited-edition Peninsula Clubhouse logo will also be given to guests to celebrate the partnership.
Dedicated room packages at The Peninsula London for Goodwood Revival will offer guests exclusive access to the weekend’s events between 12 and 15 September 2025. The package includes daily breakfast for two, Revival-themed welcome amenities, complimentary car parking, and a signature Peninsula Revival Cocktail at Brooklands Bar. In addition, The Peninsula Academy will introduce new experiences in collaboration with Goodwood, including access to the recently-opened Goodwood Art Foundation.
“We are delighted to bring a taste of The Peninsula London to Goodwood Revival, an event that, like The Peninsula, celebrates timeless style, heritage, and craftsmanship. The world of classic motoring has always held a special place in our story, so it is a natural fit to connect with a discerning audience that shares our passion for automotive excellence and beautifully curated experiences.” Rolf Buehlmann, Managing Director at The Peninsula London.
