Ever since its foundation, Gucci has frequently featured or mentioned the theme of travel, referencing the iconography of luxury hotels and the jet-setters who populated them in the early decades of the 1900s. It was with irony, pride, and self-awareness that the House’s founder, Guccio Gucci, introduced these themes and symbols, after his first-hand experience. Still very young, he was employed at The Savoy as a luggage porter and liftboy, when he gained direct access to the tastes and needs of traveling customers, escorting them from floor to floor. Seeing the luxurious luggage and elegant clothes of guests was a major impetus in his desire to start his own leather goods company, shortly after his return to Italy from London.
One hundred years from that moment, The Savoy and Gucci are pleased to celebrate their shared history in a host of creative ways, from design features to exceptional experiences for guests and clients.
The relationship between the two was first under the spotlight upon the reveal of Gucci’s Aria Collection in April 2021, privately screened locally at The Savoy. The Collection and its presentation included numerous nods to the hotel and its role in shaping Gucci’s mythology. Now, the partnership’s next iteration is the transformation of The Savoy’s Royal Suite into a reflection of the Gucci world, featuring furniture, furnishings and decorative items from the Gucci Décor collection. In addition, art and antiquities from auctioneers Christie’s have been carefully chosen to complement the aesthetic, which has been conceived to harmonize with the design and heritage of The Savoy.
Adrien Meyer, Global Head of Private Sales at Christie’s, said: “This is a wonderful opportunity to partner with two iconic luxury brands and bring our Private Sales service to guests of this great London hotel. At Christie’s, the ultimate luxury is to be surrounded by art. Together with Gucci, the Royal Suite at The Savoy will become the most exclusive place to stay in London.”
All of the items in the Royal Suite added by Gucci and Christie’s will be available for purchase; making the Royal Suite an exceptionally exclusive showroom, as well as one of the most luxurious hotel suites in London, with its parade of rooms spanning the entire length of the fifth floor, giving unrivaled views over The Thames. The Royal Suite offering includes a dedicated butler, use of The Savoy’s Rolls Royce within a three mile radius, return transfers, bespoke in-room amenities and Gucci experiences.
The partnership will also see the two brands reveal further initiatives later in the year. Franck Arnold, Managing Director at The Savoy commented, ‘I’m so delighted that The Savoy is partnering with Gucci in such a creative way in the fashion house’s centenary year. It’s wonderful to bring alive our shared history to contemporary audiences, and we’re excited to unveil a transformed Royal Suite, as well as providing guests with charming experiences and exceptional service that befit two brands with such global renown.’