The Setai, Miami Beach Unveils Signature Fragrance

  • December 10, 2013
The Setai, Miami Beach Unveils Signature Fragrance
Launched throughout this month, the orange-inspired Neroli-based signature scent is infused throughout all areas of the much-coveted Miami Beach luxury hotel. Inspired by the elegance and refinement of The Setai, Miami Beach, Roja Dove's custom scent also utilizes a new full line of bathroom amenities, all of the hotel's Art Deco and Tower guest suites, and includes shampoo, conditioner, shower gel, moisturizing body milk and hand soap. The bright fragrance is also used in an opulent candle with 24-carat gold coated lid and handmade packaging, which retails at $125, exclusively offered at The Setai, Miami Beach.

"We are thrilled to unveil the exclusive partnership between legendary perfumer Roja Dove and The Setai, Miami Beach,” said Guenter Richter, Vice President and Managing Director of The Setai, Miami Beach. “Working with the former 'nose' of Guerlain was a long-awaited opportunity. I empowered Roja to create a bespoke scent that embodies our oasis of tranquility. Much like our esteemed clientele, Roja appreciates the finer things in life and strives for the very best. His interpretation of our exquisite hotel has been preserved for our guests to enjoy while staying with us and when they return home, as well."

"I chose Neroli as the basis for The Setai creation, as the orange, from which it comes, is so meaningful to Florida,” said Roja Dove. “I believe that it is a wonderful material that is sensual and refreshing, masculine and feminine, and therefore well-suited as a starting point. I personally spray Neroli on my bed linen, especially my pillows as it induces a fantastic state of wellbeing–perfect when staying at The Setai. As Miami has beautiful weather year-round, I decided to add some very precious materials such as Litsea Cubeba, which adds to the fresh citrus aspect of the Neroli and stops it being too sweet without removing its sensuality. The heart of the creation also has whispers of precious Rose de Mai and Jasmine de Grasse to add a subliminal feeling of luxury. I have worked these with Geranium, Clove Leaf, and Lemongrass to give a contemporary edge and add to the freshness.”

Top notes: Neroli, Litsea Cubeba, Bergamot, Lemon, Orange, Petitgrain and Fleurs d'Oranger
Middle notes: Rose de Mai, Jasmine de Grasse, Geranium, Clove Leaf and Lemongrass
Base notes: Vetiver, Patchouli, Oakmoss, Ambergris and Musk

Visit website: The Setai