The World's Best First Class Amenity Kits

The piéce de resistánce in Amenity Kits are those that are gifted onboard to the most exclusive calibre of passenger, those that fly First Class. Many of the world’s leading airlines submit their premier kits to the TravelPlus Awards, packed full of products, liquids, lotions and potions for those who like a more individual traveling experience.

The First Class category in the 2014 Awards do not disappoint, split into three sections female, male and unisex, showing the very best there is on offer when traveling on the world’s leading airlines, in their most exclusive class. It is notable however, that many of these bags are designed for traveler’s use after their journey is over, with some kits doubling as Ipad cases, evening bags or toiletry bags to contain the passenger’s own personal products on future trips.

There are those that contain toiletry products and perfumes that are too large to simply be designed for one journey, but still small enough to fit into a ladies’ handbag or men’s briefcase. This is a way that high-end brands are able to showcase their products to their target demographic – those with expendable income who desire luxury products.

Almost all of the bags contain products items that are from some of the world’s leading cosmetic and fashion houses, such as Armani, Salvatore Ferragamo, Givenchy and L’Occitane. This reliance on globally recognizable brands gives the immediate sense of luxury and quality that the airlines wish to become synonymous with. By providing their passenger’s with high-end luxury cosmetics, they are at the same time drawing the line between themselves and the quality their discerning passenger’s strive for.

Those making the shortlist once again showcase the most desirable kits to be gifted at 38,000 feet, being given to passengers paying upward of $8,000 for a seat in first class - making them the world’s most exclusive bags.

The winners of the prestigious gold seal will be announced on Tuesday April 14th at a gala event at the Radisson Blu Hotel in Hamburg.

Female First Class

• 106 -14 Lufthansa - ESCADA has teamed up with Lufthansa to provide a stylish First class amneity bag. The bags were designed with functinality in mind, doubling as a clutch or document wallet in addition to a tech case
• 099 -14 Saudi Arabian Airlines – Green Aigner Ipad case containing range of Armani branded luxury products.
• 102 -14 Oman Air – Brown satin evening clutch bag, with Swarovski crystal detail filled with Amouage cosmetics.
• 100 -14 Singapore Airlines – Salvatore Ferragamo cosmetics, housed in a black bag, with zip detail.
• 098 -14 Qatar Airways – High end Armani cosmetic products contained within a black fabric bag.

Male First Class

• 106 -14 Lufthansa – Handmade by master craftsmen from Braun Büffel, with an elegant design, luxurious leather elements and a noble synthesis of form and function
• 090 -14 Etihad - Sougha kits inspired by the cherished traditions of Emirati handicraft.To complement the stylish kit, four amenities from Le Labo with Bergamote essence are offered to passengers
• Saudi Arabian Airlines Aigner black iPad case with stylish design.
• 109 -14 Qatar Airways – Armani cosmetics contained within a masculine amenity kit design.

First Class Unisex

• 008 -14 Air France - Givenchy co-branded kit carries 4 care premium cosmetics, a refined kit for the comfort and inflight needs of the 1st class passenger
• 103 -14 BMW Corporate Flight - Made from genuine premium -quality leather and decorated in carbon optic give the bag a unique reflective look, beauty products are L'Occitane organic
• 113 – 14 American Airlines – IPad case in the stylish Eames Dot pattern.
• 092 -14 & 093 -14 Japan Airline – Available in two styles with two colour variations each for inbound and outbound flights, it offers passengers a wide choice of variants. JAL First Class bags contain a selection of Loewe Perfumes cosmetic products
• 112 – 14 Thai Airways – a range of nine new colours. It brings as well as a significant upgrade of the contents - of high quality items from the L’Occitane cosmetic range.

Visit website: travelplusawards.com