In recent years the wellness industry has been growing more rapidly than ever. At the same time, the focus of SPAs has shifted from beauty to overall transformative wellbeing, creating a new set of tendencies that will be driving the SPA world in 2019.
According to SPA and wellness experts of Druskininkai, a top health resort in Lithuania, these are the five main trends they expect to see growing in popularity in 2019:
Druskininkai is Lithuania’s largest SPA town, known for its unique combination of underground mineral waters, curative mud and surrounding pine tree forests that provide extremely clean air. The medicinal properties of Druskininkai mineral water were discovered in the 18th century and the town was declared a health resort by king’s decree. The wellness traditions of Druskininkai have been developing throughout centuries. The concept of medical SPAs emerged during Soviet times and has been modernized since Lithuania gained its independence. Medical SPA is a hotel-style wellness center, where doctors assign certain healing procedures that might involve special mineral or whirlpool baths, massages, physiotherapy, mud treatments, aromatherapy and many others. Medical SPAs, as well as regular SPAs of Druskininkai also offer regular beauty treatments and massages. The town of Druskininkai has many activities for the whole family. It boasts the biggest AquaPark in the region, year-round Snow Arena, an adventure park, multiple parks and bicycle trails. It offers rich gastronomic experiences, museums, plus various cultural events and festivities throughout the year.