Summer doesn’t always have to mean sweltering heat, crowded beaches, and packed tourist hotspots. Instead, Up Norway offers a different vision of the season, defined by crisp air, vast landscapes, and the Midnight Sun. In Norway’s Arctic North between mid-May and late July, the sun never sets and the Midnight Sun is a surreal natural phenomenon where soft, golden light lingers through the night.
This year also provides a unique opportunity to experience one of Norway’s new incredible accommodations, the newly opened Ytri Island Retreat. The high-end landscape hotel is located in Træna, the farthest point on the coast. Here the midnight sun means more time to disconnect, slow down, and feel the full force of nature. Floor to ceiling windows are a consistent motif throughout the property, letting in golden sunlight and the remarkable Norwegian landscape that blends seamlessly with the elegance and comfort present throughout every aspect of the hotel.
As Scandinavia's premier sustainable luxury travel curator, Up Norway removes the stress of filling the endless days, thoughtfully selecting accommodations like Ytri and experiences tailored to each traveler’s ideal vacation. Founder and CEO (Chief Experience Officer), Torunn Tronsvang, recommends the following for travelers’ itineraries this time of year:
midnight surf on the glowing waves of Unstad in Lofoten
kayaking through fjords at 1 a.m. in the golden light
a bonfire and gourmet picnic on the shore in Senja, where jagged peaks reflect in still waters
dancing under the soft midnight rays at Træna Festival in Helgeland, Norway’s version of Burning Man
With Up Norway’s tailor-made itineraries, this extraordinary season becomes more than the weather - it becomes a feeling. Up Norway’s itineraries integrate insider access, sustainable travel, and smart logistics so travelers spend less time planning, more time soaking in the endless sun.
