The film features a pivotal scene aboard a 777 Turkish Airlines plane where Batman and Superman will face off for the first time ever on the big screen. The film comes to cinemas worldwide on March 25, 2016.
M. Ilker AycÄ±, Turkish Airlines' Chairman, said, “We're extremely excited to partner with Warner Bros. Pictures on the most anticipated movie of the year. The excitement around Batman v Superman: Dawn of Justice will enable Turkish Airlines to showcase our global network and unrivaled hospitality to a legion of moviegoers across the world.”
Gene Garlock, Warner Bros. Pictures' Executive Vice President, Worldwide Promotional Partnerships also commented: “We are delighted to be partnering with Turkish Airlines to take Batman and Superman into the skies and to fans everywhere.”
“What made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program but an experience that would be as original and epic as the film.”
To coincide with the release of the film, Turkish Airlines is unveiling innovative movie-themed experiences that will give fans around the world an inside look into the world of the iconic Superheroes. The Star Alliance member has created an array of experiences, beginning with an invitation for travelers to “book” flights to two new U.S. destinations – Gotham City and Metropolis. Turkish Airlines currently flies to 113 countries, more than any other airline, with flights to 284 destinations – which now includes the home cities of Batman and Superman.
“Showcasing Gotham City and Metropolis as our newest U.S. ‘destinations' reinforces our commitment to grow Turkish Airlines' visibility in the U.S., a vital and increasingly developing market for the airline,” said AycÄ±.
Beginning February 8th through to Mid March 2016, Turkish Airlines is inviting fans and newcomers alike to visit turkishairlines.com/flytogotham or turkishairlines.com/flytometropolis where they can reserve flights and begin their journey into the world of Gotham City and Metropolis. In doing so, participants will get an exclusive insight into the life of each city, by means of virtual reality and experience the activities, culture, nightlife and more.
With the Gotham City and Metropolis virtual experience as the centrepiece of its partnership with Warner Bros., Turkish Airlines is also sponsoring the movie's premieres and will offer eight lucky fans the opportunity to attend one of these events. Furthermore, beginning today, Turkish Airlines will begin unveiling its movie-themed activations, including:
• An exclusive 777 Turkish Airlines wrapped in Batman V Superman: Dawn of Justice imagery
• Limited edition movie-themed in-flight amenity kits for adults, which includes an eye mask and slippers;
• Limited edition movie-themed in-flight amenity kits for children, including headphones, slippers, and a watch;
• Movie-themed in-flight menu items, such as branded cookies and cupcakes;
• A Time Out travel guide featuring content focusing on Gotham City and Metropolis, which will be distributed to moviegoers, passengers and at select venues;
• A special edition frequent flyer Miles & Smiles card
Fans can also join the online conversation around the movie using the hashtags #flytogotham and #flytometropolis.
Visit website: www.turkishairlines.com