Virgin Announces Plans to Make Waves in the Cruise Industry

  • December 5, 2014
Virgin Announces Plans to Make Waves in the Cruise Industry
Proven industry leader Tom McAlpin will join Virgin Cruises as CEO and will head the management team. Most recently, Tom has been President and CEO of The World, Residences at Sea. Tom also served as President of Disney Cruise Line having joined as part of the founding management team.

Virgin Cruises will be headquartered in the Miami/Fort Lauderdale area and plans to design and construct two new world class cruise ships. At this time, the company has not disclosed when it will start operating for competitive reasons. As part of one of the world's most recognized and respected brands, Virgin Cruises will offer guests an outstanding experience and service aimed at broadening consumer targets for the cruise market.

Virgin Group Founder Sir Richard Branson said, "We plan to shake up the cruise industry and deliver a holiday that customers will absolutely love. They'll be sailing on the latest ships offering great quality, a real sense of fun, and many exciting activities all delivered with the famed Virgin service."

Tom McAlpin said, "Cruise guests deserve something better and different to what is being offered today, and Virgin Cruises is committed to creating breathtaking experiences for them and a new generation of guests. Opportunities like this do not come often, so I am very excited to lead this business and introduce the Virgin brand to the cruise industry, as it has always put customers at the heart of what it does."

Virgin Group has partnered with one of the world's leading private investment firms, Bain Capital, to work on this new venture. The partnership is committed to exploring the creation of a global cruise business and setting new industry standards.

Evan Lovell, Partner at Virgin Management Limited said, "Virgin Cruises complements our extensive travel and leisure experience, which includes our award winning global airlines, passenger train service, and new hotel brand which will open its first property in Chicago next month. We are thrilled that Bain Capital is joining us on this journey."

Visit website: virgincruises.com