For over a decade, Wine Tours has become a benchmark in luxury wine tourism in the South of France. Specializing in bespoke wine tasting circuits across Provence and the French Riviera, the company offers far more than just wine tastings—it crafts immersive journeys into the cultural, culinary, and winemaking heritage of the region.
Thanks to years of expertise, a carefully selected network of exceptional estates, and personalized service, Wine Tours turns each tour into a memorable and sensory experience. With the launch of its newly redesigned website, booking a tailor-made wine tour is now faster and easier than ever. On Wine Tours, wine lovers and professionals can select and reserve their ideal itinerary in just a few clicks, with the ability to fully customize the experience to their preferences.
Whether you're planning a romantic vineyard getaway, a fun day out with friends, or a corporate retreat, Wine Tours adapts to every need. The company offers a wide variety of personalized services to ensure that every guest enjoys an unforgettable moment in the heart of Provence’s most scenic wine regions.
Exceptional private wine tours of the Côte d’Azur in Provence
Wine Tours operates across the most prestigious wine-producing areas of Provence and the Côte d’Azur, with options for cross-border excursions into Northern Italy. The circuits span several departments including the Alpes-Maritimes, Haut-Var, Var, and Bouches-du-Rhône, as well as iconic destinations like Saint-Tropez and its surrounding villages.
The cities included in the tours are among the most famous on the Riviera: Nice, Cannes, Antibes, Eze, Valbonne, Menton, Saint-Jean-Cap-Ferrat, Saint-Paul-de-Vence, Mandelieu, and Monaco. Each location offers a unique blend of Mediterranean charm and rich winemaking tradition.
Wine Tours designs each itinerary to strike a perfect balance between exploration, education, and pleasure. Rather than offering generic tours, the company focuses on authentic experiences, elegant settings, and access to some of the most exclusive estates in the region. Guests can explore major appellations such as the Côtes de Provence, lesser-known boutique vineyards, and ancient wineries tucked into the hillsides.
Among the company’s renowned partners are Château de Berne, famous for its organic wines and beautiful estate; Château Sainte Roseline, a classified historic monument producing award-winning wines; and Domaine de la Bégude, located high above Bandol with sweeping views of the Mediterranean. These estates exemplify Wine Tours’ commitment to showcasing both excellence and authenticity.
Tailor-Made Services for Every Kind of Traveler
Wine Tours offers flexible itineraries, ranging from half-day escapes to multi-day experiences with overnight stays in luxurious vineyard accommodations. Whether the client is a couple, a family, a group of friends, or a corporate team, each tour can be fully customized to fit specific preferences and goals. Premium options include private castle rentals, gourmet meals in the vines, helicopter transfers, and even yacht excursions paired with wine tastings.
Each visit is structured around a series of curated experiences. These include guided tastings led by professional sommeliers, vineyard walks, cellar tours, food and wine pairing workshops, and personal meetings with winemakers. Guests have access to a selection of more than 60 partner estates, offering endless combinations and routes.
To ensure complete peace of mind, all logistics are managed by Wine Tours. From transportation and scheduling to restaurant bookings and additional cultural activities, the company handles everything. Bilingual guides and private chauffeurs accompany guests throughout the journey, ensuring comfort, convenience, and an enriching experience at every step.
Promoting the French Art of Living Through Wine
More than a tour provider, Wine Tours positions itself as a true ambassador of the French "art de vivre." Each circuit is an invitation to slow down, appreciate local craftsmanship, and connect with the traditions that define southern French winemaking. The company’s mission is to create deeper understanding and appreciation of wine—not only as a product, but as a symbol of heritage, identity, and community.
Many of the estates partnered with Wine Tours are committed to sustainable agriculture, with an increasing number converting to organic or biodynamic practices. These values align closely with Wine Tours' emphasis on environmental responsibility and meaningful travel.
Meeting winemakers is often one of the highlights of the journey. These encounters allow guests to ask questions, learn about vinification techniques, and discover the challenges and innovations shaping the future of wine in Provence. Whether discussing grape varieties, terroir characteristics, or generational know-how, every conversation adds depth and humanity to the experience.
Wine Tours: Your Gateway to an Unforgettable Wine Journey
Choosing Wine Tours means placing your journey in the hands of experts who are passionate about their region and their craft. The team combines extensive local knowledge with a discerning eye for quality and an unwavering commitment to excellence. Every detail is planned to provide comfort, discovery, and inspiration—from sun-soaked vineyard walks to elegant tasting sessions and scenic drives through lavender-filled landscapes.
For those who want to explore France’s winemaking heritage in the most beautiful and refined settings, a Wine Tour at Côte d'Azur is the go-to destination. The site allows you to easily browse different regions, themes, and offers, then book directly with confidence.
With Wine Tours, wine tasting becomes more than a holiday—it becomes a cultural, sensory, and emotional journey. Discover the soul of Provence, meet passionate producers, and savor every detail of an experience that goes far beyond expectations.
